SIP Certified Presents: Sustainable Story

Your brand has made the incredible achievement of getting SIP Certified but you may not be sure how to communicate it with your customers. This course is a simple yet powerful free tool to help you understand and communicate your Sustainable Story.

Course curriculum

    1. Welcome!

    2. What is sustainability?

    3. What is SIP Certified?

    1. 1. Social Responsibility

    2. 2. Water Management

    3. 3. Safe Pest Management

    4. 4. Energy Efficiency

    5. 5. Habitat

    6. 6. Business

    7. 7. Always Evolving

    8. You have your Sustainable Story!

    1. Sustainability Adds Value

    2. Talking to Your Customers

    3. How-to: Hospitality

    4. How-to: Sales, Wine Club, & Marketing

    1. Congratulations!

    2. Resources

    1. 3-minute Survey

About this course

  • Free
  • 18 lessons
  • 0.5 hours of video content

Connect with Customers

Use your Sustainable Story during your tastings, sales calls and meetings, newsletters and Wine Club handouts, and on social media.

  • Learn what it means to be sustainable.

  • Write 7 Sustainable Stories unique to your brand.

  • Share your story to sell more wine.

Sustainability Adds Value

People care about social and environmental issues, and want to support brands that share their values AND do something about it.

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